When choosing a name for your business, it’s important to include a distinctive term. This is a unique word or phrase that sets your business apart from others offering similar products or services. Without a distinctive term, your business name might be too similar to someone else’s, and you could be required to complete another name search to find something original.

Example
Proposed business name: LUNA BAKESHOP
Distinctive term: LUNA (this makes the name unique)
Descriptive term: BAKESHOP (this describes what the business does)

Having a distinctive term ensures your business name stands out and avoids confusion with others. If the name you want is already in use, you’ll need to try again with a more unique option..